About me

Curious by nature. Systems-minded by habit.

I started my career as a copywriter, but I kept finding myself building systems around the work: voice guides, research frameworks, editorial processes. Eventually, I realized I was as interested in how content gets made and maintained as I was in the content itself.

That instinct became a discipline when I inherited a struggling content operation at G Web Pro. Redesigning the process taught me something that's shaped my work ever since: when people are struggling to deliver, the system they're working within is worth examining first.

I've carried that thinking into product documentation, UX writing, and content operations. I enjoy untangling messy problems, finding patterns, and building practical solutions with the people who use them. I'm especially drawn to work where I can take ownership, collaborate across teams, and keep improving something after it's launched.

Beyond the desk.

I spend a lot of time in front of screens, both for work and for my nerdier hobbies. Living in downtown Toronto gives me plenty of reasons to get away from them: long walks, wandering into random shops, and an ongoing search for interesting snacks. There's usually somewhere new to explore, or something new to eat.

Isaac kayaking with Toronto skyline in background

At home, I answer to Behemoth ("Behe" for short), my grumpy cat/son.

He's old enough to vote, has strong opinions about mealtimes, and enjoys watching anything hosted by David Attenborough between naps.

At home, I answer to Behemoth ("Behe" for short), my grumpy cat/son.
He's old enough to vote, has strong opinions about mealtimes, and enjoys watching anything hosted by David Attenborough between naps.

At home, I answer to Behemoth ("Behe" for short), my grumpy cat/son. He's old enough to vote, has strong opinions about mealtimes, and enjoys watching anything hosted by David Attenborough between naps.

About me

Curious by nature. Systems-minded by habit.

Beyond the desk.

Let’s talk.

Let’s talk.