Hi, I'm Isaac!

I design content systems that turn scramble into scale.

I untangle messy workflows, knowledge, and content operations—then design systems that make them easier to run, govern, and grow.

My specialities are:

CONTENT SYSTEMS · INFORMATION ARCHITECTURE · AI WORKFLOWS · GOVERNANCE

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How I design systems

Different problems. Same kind of work.

Capture

Information enters the system earlier.

Feature Dossier

Orchestrate

Work moves through a governed editorial workflow.

InkLoom

Route

Knowledge goes where it belongs.

Everything Da Vinci

Govern

Shared rules keep systems sustainable.

Help Center Migration

Measure

Evidence feeds back into the system.

Content Analytics

Professional Journey

Content Designer → Technical Writer, Education & Enablement

Movable Ink (inc. Coherent Path)

2022 – Present

Joined via Movable Ink's 2022 acquisition of Coherent Path, owning UX writing and IA for the product and its client-facing help center: UI copy, onboarding, release communications, and the standards tying it together. That ownership grew into Da Vinci, an enterprise AI platform, spanning in-product voice and the shared IA and governance model behind it.

Content Marketing Specialist

Mailbird

2021

Pitched and placed long-form content in outlets like Business2Community and CrowdFire while building Mailbird's organic search presence.

2020 Freelance Content Marketing Specialist

2020 Freelance Content Marketing Specialist

Content Operations Manager

G Web Pro Marketing

2016 – 2019

Took over a content function with no process and built one from scratch: workflows, style standards, and a production system the team could actually run without me in the room. Turned an ad hoc operation into a repeatable one.

Education

York University

Political Science

Tools & Skills

Content & Systems

Content Systems Design

Information Architecture

Content Strategy & Governance

UX Writing & Microcopy

Content Operations & Workflow Design

Design Systems (Content Patterns)

Leadership & Impact

Cross-Functional Collaboration

Content Governance & Standards

Training & Enablement

Production Lifecycle Design

Analytics-Driven Prioritization

Stakeholder & Executive Communication

Craft & Tools

Figma

Zendesk Guide

Google Analytics 4

Notion

AI-Augmented Content Systems (Claude Cowork + Claude Code)

AI-Augmented Content Systems

Education

York University

Political Science

GOT A MESSY SYSTEM?

Let’s talk.