WORK

Systems I’ve designed to make content, knowledge, and workflows work better at scale.

Systems I’ve designed to help teams scale.

From lifecycle automation and AI-assisted production to knowledge routing, governance, and measurement.

PRODUCT SYSTEMS & DOCUMENTATION

Feature Dossier Agent

A documentation system that gathers product information continuously instead of asking PMs for it at the worst possible moment.

95%

accuracy

~2 weeks

AHEAD OF RELEASE

View case study

AI PRODUCT & UX WRITING

AI Subject Lines

AI Subject Lines

I made AI-generated subject lines easier for enterprise marketers to guide and keep on-brand.

3

CLIENTS

TESTED

8

DEFINED
TONES

DEFINED

TONES

View case study

DOCUMENTATION

Feature Dossier Agent

A documentation system that continuously gathers product information continuously.

95%

ACCURACY

~2 weeks

BEFORE RELEASE

View case study

AI PRODUCTION SYSTEMS

InkLoom

InkLoom

An editorial system that turns research, drafting, terminology and editing into one AI-governed workflow.

76%

FASTER PRODUCTION

60%

FEWER REVIEW ROUNDS

View case study

AI PRODUCT & UX WRITING

AI Subject Lines

I made AI-generated subject lines easier for enterprise marketers to guide and keep on-brand.

3

CLIENTS TESTED

8

DEFINED TONES

View case study

AI PRODUCTION SYSTEMS

InkLoom

An editorial system that turns research, drafting, and editing into one AI-governed workflow.

76%

FASTER PRODUCTION

60%

FEWER REVIEW ROUNDS

View case study

KNOWLEDGE SYSTEMS

Everything
Da Vinci

Everything
Da Vinci

A routing system that sends every question to the specialist skill that actually knows the answer.

50

SPECIALIST SKILLS

~10× lower

QUERY COST

50

SPECIALIST SKILLS

~10× lower

QUERY COST

View case study

IA & GOVERNANCE

Help Center Migration

Help Center Migration

Help Center Migration

A shared IA and governance foundation that standardized the system without flattening either product's experience.

90%

PUBLISH SPEED

+20%

HELPFULNESS

View case study

ANALYTICS & MEASUREMENT

Content Analytics

Content Analytics

Content Analytics

A measurement system that connects content usage with support escalation to show whether self-service is actually working.

A measurement system that connects content usage with support escalation to show self-service efficacy.

+60%

SELF-SERVICE TRAFFIC

3

TEAMS ADOPTED

View case study

LEADERSHIP

Content Operations Overhaul

Content Operations Overhaul

I used data to uncover a systems problem and redesign quality control flows and management.

-63%

NON-COMPLIANCE

+41%

THROUGHPUT

View case study

LEADERSHIP

Content Operations Overhaul

A measurement system that connects content usage with support escalation to show self-service efficacy.

-63%

NON-COMPLIANCE

+41%

THROUGHPUT

View case study

LEADERSHIP

Content Operations Overhaul

I used data to uncover a systems problem and redesign quality control flows and management.

-63%

NON-COMPLIANCE

+41%

THROUGHPUT

View case study

GOT A MESSY SYSTEM?

Let’s talk.

Let’s talk.

I’m always interested in problems involving content, knowledge, workflows, governance, and AI.

Get in touch
Get in touch