Content samples
See the systems, standards, research, and decisions behind content I’ve shipped.
MOVABLE INK · 2026
I designed the templates and rules that shape every draft.
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TEMPLATE SYSTEM
Designed by me
Designed a template library with rules for matching content to context.
02
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RELEASE NOTE
AI-drafted
Template rules carried into production.
03
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HELP ARTICLE
AI-drafted
The same rules applied to documentation.
Published articles are client-only, so live links aren't available.
MOVABLE INK · 2023 TO 2026
Consistency doesn’t survive on good intentions. It needs rules people can look up.
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TOPIC TYPES
Designed eight reusable types to structure help content consistently.
02
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TERMINOLOGY
Structured 1,512 terms into a shared source for writers and AI skills.
03
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COMPONENT RULES
Standardized messaging behavior at the component level with design.
The same governance principle at three layers: content structure, shared language, and product UI.
MOVABLE INK · 2024
I designed around what the AI knew, and changed the UX when that changed.
01
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TONE SYSTEM
Audited 3,000+ generated lines, then rebuilt 15 tones around three dimensions.
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PROTOTYPE
Five reasons, each tracing a rejection to an input the AI lacked.
03
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GA RELEASE
Better context made the scaffolding unnecessary, so I removed it.
At GA, Brand Kit and historical data supplied that context, so I cut the rejection flow.
MOVABLE INK · 2023
Forty one-off messages. I audited the inconsistencies, then designed reusable patterns.
01
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AUDIT
Built a structured audit to expose inconsistencies across 40 messages.
02
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PATTERNS
Designed reusable patterns for consistent, asynchronous implementation.
03
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IN PRODUCT
Two patterns still match the rebuilt product; one banner remains unchanged.
MAILBIRD · 2021
The strategy went beyond the writing: structure, research, and distribution.
01
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STRUCTURE
Designed the section framework after analyzing competing content.
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RESEARCH
Ran the survey and structured responses into segmented findings.
03
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DISTRIBUTION
Built expert sourcing into the article’s distribution strategy.
Selected archive
Your Content Pipeline: Learn How to Streamline and Optimize
Content operations
WITTYSPARKS · GUEST POST
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5 Surefire Ways to Promote “Boring” Industries on Social Media
Social media marketing
CROWDFIRE · GUEST POST
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How to Write Interesting, Fresh Content on a Shoestring Budget
Content marketing
SEOBLOG · GUEST POST
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Business Email: The Ultimate Guide on Setup, Providers, and Best Practices
Business email setup
MAILBIRD · BLOG
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How Poor Communication Strategies Widened the Corporate Productivity Gap
Workplace productivity
Business2Community · thought Leadership
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6 Employee Engagement Best Practices
Human resources
Predictive Index · GUEST POST
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Kelli Saunders of Morai Logistics Wins OWIT’s Woman Exporter of the Year Award
Announcement
Morai Logistics · press release
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How NAFTA and Changes in Mexico Have Primed Companies for a Nearshoring Move
Logistics
Morai Logistics · White paper
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GOT A MESSY SYSTEM?
I’m always interested in problems involving content, knowledge, workflows, governance, and AI.